As a recording artist , developing a strong brand identity is key to commercial success in the music industry. Over the past several years I have dealt with various clients looking to create a more meaningful music experience through graphic, packaging, and merchandise design. Designing for musicians is exciting because it is about investigating and highlighting the unique vibes of each artist and tailoring content to fit the goals and ideas they have for their music projects.
"SPACES" is an exploration in the intersection of architecture and music. JWU is a studio musician and producer who composes and records instrumental music, designing soundscapes where musicians write, sing, and create within. He is also a designer of physical spaces in the form of buildings and architecture, creating spaces that people live their lives within. This debut LP's visual identity was created as a way of showcasing years of mp3's, sketches, and scribbles that had been accumulating, displaying the unique connection between his two passions.
Scans of user manuals and synthesizer digital interfaces were overlaid with architectural renderings and hand-drawn sketches from JWU's field notes.