Goals
#FIGHTFROMHOME is a multi-platform campaign designed to pressure officials to enact mail-in voting in every state, either through universal mail-in voting (like in Washington state) or through expansion of absentee voting. Specifically, we’re asking everyone in the US Senate to support the “Resilient Elections During Quarantines and Natural Disasters Act”, and this campaign serves to mobilize young voters to voice their opinion.
Process
The design was based off of recognizable visual elements seen in typical mail-in ballots. I wanted to supersize these pieces and display them in a pop-art style that would be great for sharing on Instagram.
Social Media
After COVID-19 disrupted door-to-door organizing, social media was key in connecting with the youth voter base. Grid posts, stories, and highlights were created to launch the campaign.
