Brand Identity
8 Weeks
Steve Watson
FORM® is a new subsidiary of Filson, a century old brand with a focus on rugged outdoor gear. Filson's life has spanned generations because of their commitment to creating the best designs using the best textiles and materials. Filson recently came under new ownership, and a new flagship store was erected in Seattle’s SODO district. FORM® explores how a legacy brand can explore and tap into new markets through the power of visual design.
FORM is a product of Filson’s curiosity for new innovations and ideas. Rather than playing it safe, FORM embraces innovation and experimentation from Filson’s original heritage line, exploring uncharted territory in streetwear. FORM represents a new counter- culture–designed by and for the streets.
